News Story- Disha Patani as brand ambassador of Nescafé
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Nestle India appoints Disha Patani as brand ambassador of Necafé ready-to-drink
Patani is the first celebrity endorser to be associated with the range that was launched in October 2016. The actress who has debuted in the Hindi film industry with Neeraj Pandey’s biopic M.S. Dhoni: The Untold Story has also appeared in Baaghi 2 along with actor Tiger Shroff.
“Nescafe ready-to-drink is an ideal dairy-based beverage that offers refreshment and indulgence on the go. We are delighted to associate with Disha Patani. She is a contemporary youth icon, her energy and dynamism embodies the values that we want to epitomise in Nescafe ready-to-drink," said Arvind Bhandari, general manager, dairy, Nestlé India.
Available in three flavours including chilled latté, hazelnut and intense café, the 180 ml tetrapacks are priced at ₹ 30. The ready-to-drink range is available across the country, both in-store as well as e-commerce platforms.
The company has also launched the dairy-based beverage brand in can packaging, which will be available in two flavours including chilled latté and intense café. It is priced at Rs35 for 180ml cans.
With a presence across the country and eight manufacturing facilities, Nestle India offers a variety of products across categories. It sells several chocolate brands, including Kitkat, Munch, Milkybar and Bar One. Its milk products and nutrition category offers Everyday and A+ Greek yoghurt. It has a presence in the coffee and ready-to-drink category through the brand Nescafe. It also retails ready-to-cook noodles and ketchup under the brand Maggi as well as milk powder Everyday.
Nestle SA is a Swiss multinational food and beverage conglomerate operating its business in India under the name of Nestle India. It first arrived in India in 1956. Since then, from selling its first milk product in the 1960s to offering a wide range of quality products in the Indian market, Nestle has grown exponentially in India. It offers products in beverages, breakfast cereals, chocolates and confectionery, dairy, nutrition foods as well as vending and food services. Popular products such as Maggi, Kit Kat, Polo, Milkmaid, and Nescafe fall under Nestle India’s portfolio. Being the largest food and beverage brand in the world by revenue, Nestle’s targeting and positioning strategy have played a key role in establishing itself all around the world. So let us understand how it has positioned its products to cater to the Indian audience. Target Audience Nestle India has positioned its wide range of product offerings in such a way that it covers audiences beginning from 2-year-ol...
Nestle is an eminent food and drink company located in Switzerland. The company is one of the largest food companies in the world. The business operations include producing about 2000 brands where their main products fall into categories of tea, coffee, bottled water, medical and baby food, breakfast cereals, confectionery products, and lots more. The company is seen in about 189 countries worldwide. One of the famous products of Nestle is the Nestle milk chocolate which is a chocolate bar. Nestle has a huge portfolio of products and sees an enormous competitor across the food industries. Mondelez A top Nestle competitor, Mondelezis headquartered in Illinois and formed during the year 2012. It is a foremost snack company of Illinois. The company produces various products like chocolate, beverages, cookies, and confectionary. Their business operations are spread across the world and their source of revenue is from outside the United States as well. Th...
Very informative
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