NESTLE'S TARGET AUDIENCE


Nestle SA is a Swiss multinational food and beverage conglomerate operating its business in India under the name of Nestle India.

It first arrived in India in 1956. Since then, from selling its first milk product in the 1960s to offering a wide range of quality products in the Indian market, Nestle has grown exponentially in India.

It offers products in beverages, breakfast cereals, chocolates and confectionery, dairy, nutrition foods as well as vending and food services. Popular products such as Maggi, Kit Kat, Polo, Milkmaid, and Nescafe fall under Nestle India’s portfolio.

Being the largest food and beverage brand in the world by revenue, Nestle’s targeting and positioning strategy have played a key role in establishing itself all around the world. So let us understand how it has positioned its products to cater to the Indian audience.

 
Target Audience

Nestle India has positioned its wide range of product offerings in such a way that it covers audiences beginning from 2-year-olds to working-class professionals. Let’s check out Nestle’s Target Audience based on age demographics.

 

A Demographics-wise Breakdown of Nestle’s Offerings
DemographicsProducts
KidsCeregrow, Koko Krunch, Lactogrow
Working Professionals and aboveNescafe, Sunrise, Protein Products
General AudienceKitKat, Maggi, Milkmaid

 


Nescafe has been a hit among the working professionals as Nestle has promised Nescafe to be the coffee that would keep them fresh throughout the day and who would not want to be fresh?

Parents have been tempted to feed their little ones with ‘Ceregrow’, a product from Nestle which contains cereals to keep young children healthy. It also has ever-popular products such as Maggi, KitKat, Milkmaid which are targeted towards the general audience.


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